Tressa Jones,
Designer

Barak grew up smelling sawdust. His rough, calloused hands were evidence of the many days he spent on construction sites with his dad.

While he thought he’d take a different course than his dad, construction has always followed him. When he built a multi-million dollar retail company, part of his role was overseeing the build-out of new stores popping up around the country. When he moved to Selma, AL to do nonprofit work, he found himself renovating a five-story building into a youth center.

So when a friend approached him about starting a construction company together, he knew he could do it. Life had gotten him ready to embrace how much he really loved it.

The first Hammertime project didn’t make a dime, but it was worth every penny to remind him how much he loves this work. And how much he’d missed the smell of sawdust.

He spends his days overseeing home renovation projects while watching out for the people inside those homes. His nights are often filled with teaching kids how to do woodworking.

He’s the kind of guy you want to have in your house, managing your project - dependable, caring, authentic.

He has a gift to see a project for its potential, not its actual. His friends would tell you it’s how he sees people, too.